Founded by Maria Erixon and Palle Stenberg in Gothenberg, Sweden in 2001, Nudie is one of the leading denim brands in the world. They have a modern approach to ethical production and focus on sustainable and fairtrade sourced fabrics.
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Nudie has a mission to reduce harmful chemicals in the production process and replace them with more sustainable alternatives. In order to achieve this goal, nudie denim encourages suppliers to be GOTS-certified and to use GOTS-certified chemicals.
The company also has a goal to make at least 10 percent of its denim styles GOTS-certified by 2022. In addition, they work with suppliers to increase the share of their products that are certified.
While the brand is known for their timeless and edgy style, they also offer a range of fits and fabrics to suit all tastes. You can shop their full clothing line or check out their seasonal clothing collections.
Some of the brands’ more popular models are the Skinny Lin, Tilted Tor, and the Thin Finn. All of these are made from 100% organic cotton. They have a normal rise and a tight waistband. The Tilted Tor is perfect for those with a narrow leg opening.
The company also provides free repair services. You can take your jeans to a retail partner store or they can send you a repair kit. These are available for free for the life of your jeans.
The brand also has a direct-to-consumer strategy. In 2019, their own sales channels contributed about 50 percent of the brand’s total revenues. In addition, their e-commerce generated about 23 percent. In 2019, their total revenues were up 9 percent from the previous year.